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PROJECT OVERVIEW
Date of Project: April 2025
Type of Client: Commercial – International Retail Chain
Client Name: Victoria’s Secret
Project Location: Derby, UK
Sector: Retail Marketing, Brand Activation
OUR CLIENT'S OBJECTIVE
As part of their UK expansion, Victoria’s Secret needed a creative and branded experience to support multiple store openings, starting with a high-profile launch at their Derby location. The primary goal was to create in-store buzz, engage shoppers in a meaningful way, and collect usable marketing data from attendees, all while staying true to the brand’s premium and fashion-forward identity.
This was not a typical retail setup. Victoria’s Secret wanted something that would enhance the customer journey and generate post-event marketing opportunities - blending entertainment with strategic value.
OUR INNOVATIVE SOLUTION & SERVICES DELIVERED
To meet these requirements, Mobile Moments delivered a fully branded digital photo booth experience in the Derby store, tailored to the launch.
BRANDED PHOTO BOOTH INSTALLATION
We installed a dual-screen, custom-skinned photo booth that reflected Victoria’s Secret’s bold, feminine branding. The unit included interactive features such as still photography and animated GIF creation, allowing guests to choose their preferred content style.
REAL-TIME CONTENT SHARING CAPABILITIES
Guests were able to instantly share their content via:
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Email
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SMS
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AirDrop
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QR code
This allowed for high-speed content distribution and brand visibility during the event itself, maximising the opportunity for organic reach through user-generated content.
INTEGRATED ANALYTICS & DATA CAPTURE
The booth was configured to capture real-time data for Victoria’s Secret’s marketing team. This included:
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Email and phone data (with consent)
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Share and impression tracking
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GIF and photo count
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Audience interaction insights
These analytics supported the brand’s post-launch marketing by offering a clear picture of engagement and content distribution, allowing the retail team to create follow-up email campaigns targeting attendees.
PROFESSIONAL ON-SITE SUPPORT
Our fully trained attendant was present throughout the event to ensure guests had a smooth, enjoyable experience and that all technology operated flawlessly.
CLIENT TESTIMONIAL
“Good morning! I just wanted to say a massive thank you for joining us at the Derby store opening this weekend. The photo booth was incredible and brought an interactive element that our customers absolutely loved. You’re always such a pleasure to work with, and we can’t wait to have you with us in Aberdeen!”
— Aisha, Retail Marketing Executive, Victoria’s Secret
PROJECT OUTCOMES & KEY PERFORMANCE METRICS
328 still photos captured
59 animated GIFs created
272 total shares
78,313 total impressions
24,380 unique reach
136 direct content views
THE COMPLETION TIMELINE
This was a one-day live event with a same-day setup and pack-down. Pre-event branding and technical preparation were handled in the week prior.
RETURN ON INVESTMENT
The activation delivered strong value in terms of:
Increased dwell time in-store
High share rates and digital reach
Actionable marketing data
A scalable, repeatable format for future store launches
Victoria’s Secret was highly satisfied with the booth’s performance and the service provided, leading to ongoing collaborations for future locations, including Aberdeen.
OUR CREDENTIALS
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GDPR-compliant data handling and storage
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All equipment is PAT-tested and safety certified
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On-site operator trained in hospitality and technical troubleshooting
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Fully insured for public liability and equipment
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Trusted by international retail clients and brand agencies
NEED A BRANDED PHOTO BOOTH IN DERBY? SPEAK TO OUR TEAM TODAY
This project demonstrates how a well-executed branded photo booth activation can elevate a store launch from a standard event to a strategic marketing opportunity. By combining creativity with technology, we provided Victoria’s Secret with a visually impactful, highly interactive, and data-driven solution that delivered immediate engagement and long-term value.
For retail brands looking to turn in-store experiences into shareable, measurable moments, this activation sets a strong benchmark.
Oh
hey!
| Tel: 0203 151 9616 |
| Email: info@mobilemoments.london |