HOKA at Hackney Moves Half Marathon

A Branded Digital Booth Experience for HOKA at Hackney Marshes

Mobile Moments partnered with HOKA Europe at the annual Hackney Moves Half Marathon to create a fully branded digital booth experience in the heart of the festival village at Hackney Marshes.

Across three high-energy event days, thousands of runners and supporters engaged with the branded Glam Pod, capturing digital memories before and after the race while giving HOKA a clean, measurable way to collect marketing opt-ins through an integrated survey journey.

Client: HOKA Europe

Location: Hackney Marshes, London

Event: Hackney Moves Half Marathon

Experience: Digital-Only Branded Glam Pod

Key Feature: Integrated Survey & Marketing Opt-In

Content Output: Branded Photos & GIFs

Data Capture : Guest opt-in for HOKA marketing

Event Duration: April 2025

Project Overview

HOKA wanted to create a branded photo experience that felt natural within the atmosphere of a major running festival, not like a forced marketing stand.

The goal was to give runners and visitors a quick, fun, and shareable moment while also helping the brand capture valuable first-party data from people actively engaging with the experience.

Mobile Moments delivered a digital-only branded Glam Pod that allowed guests to create branded photo and GIF content, share it instantly, and complete a built-in survey where they could opt in to receive future HOKA marketing.

This created a smooth link between live event engagement, digital content sharing, and measurable post-event marketing value.

The Challenge

The Hackney Moves Half Marathon is a fast-paced, high-footfall environment. Guests are either preparing to race, recovering after the finish line, or moving through the festival village with friends and family.

Our Photo Booth Solution

A Fully Branded Digital Glam Pod Experience

Mobile Moments installed a fully branded digital Glam Pod for HOKA inside the Hackney Moves festival village.

The booth was designed as a quick, high-impact content capture point where runners and guests could step in, take branded photos or GIFs, and receive their content digitally.

The experience was built to be frictionless. No unnecessary extras, no complicated process, just a clean digital journey that encouraged participation and sharing.

Included in the Activation

Fully branded digital Glam Pod experience
Custom HOKA-branded photo and GIF outputs
Digital-only sharing journey
Integrated guest survey
Marketing opt-in for HOKA communications
Live engagement tracking
Share and reach analytics
Post-event performance reporting

Integrated Survey & Data Capture

A key part of the activation was the integrated survey journey.

Rather than only offering guests a photo or GIF, the experience also gave them the opportunity to opt in to receive future HOKA marketing. This turned the booth from a fun event feature into a valuable data capture tool.

Guests could interact with the brand, create content, share it digitally, and leave behind useful consent-based data in one simple journey.

This gave HOKA more than just event visibility. It gave them a measurable audience they could continue speaking to after the marathon weekend.

Project Outcomes & Key Performance Metrics

The HOKA activation delivered strong engagement across the three-day event, with hundreds of guest sessions and thousands of digital impressions generated through branded content sharing.

850

Total Shares

691

Total Share Data Captured

622

Total Sessions

726

Total Views

75,333

Total Reach

244,872

Total Impressions

The booth also captured a wide range of audience engagement, with the strongest participation coming from the 28 to 40 age range, followed by the 15 to 27 group.

Return on Investment

The HOKA Glam Pod was more than a photo moment. It became a branded engagement tool that helped the business connect with runners, supporters, and festival visitors in a direct and trackable way.

The digital-only setup reduced friction, encouraged quick participation, and gave guests an easy way to receive and share their branded content.

For HOKA, the biggest value came from combining live event interaction with measurable digital results and consent-based marketing data.

Key ROI Benefits

1

Increased brand engagement at a major running event

2

Created shareable branded content for runners and guests

3

Captured marketing opt-ins through an integrated survey

4

Generated over 75,000 total reach

5

Delivered over 244,000 impressions

6

Provided clear post-event analytics

7

Turned a live event moment into ongoing brand value

We had the pleasure of working with Mobile Moments for our Christmas party photos this year, and they were absolutely fantastic! From start to finish, the team was punctual, professional, and made the whole experience seamless. They even brought along the backdrop from our previous year, which meant all our photos looked like we were being photographed by paparazzi on the red carpet – such a brilliant touch!

Victoria’s Secret - Helen Georgiou

Event Gallery

A selection of branded Glam Pod moments from the HOKA activation at Hackney Moves Half Marathon, showcasing the digital booth setup, guest engagement, and branded content created across the event weekend.

Planning a Similar Sports or Brand Activation?

Whether you are planning a marathon village, sports event, brand activation, product launch, retail experience, or festival campaign, Mobile Moments can create a branded digital booth experience that captures attention and delivers measurable results.

From custom branded content and instant digital sharing to integrated surveys, marketing opt-ins, and post-event analytics, we help brands turn live event footfall into content, data, and long-term engagement.